The Rose Review

The Rose Review, published in March 2019, underlined the pervasion of gender disparities in the UK financial services and set out eight recommendations to make female entrepreneurship more accessible. Sponsored by HM Treasury, The Rose Review identified funding as the number one barrier for female entrepreneurs at every stage of their entrepreneurial journey and that only 1% of UK venture funding goes to businesses with all-female teams, severely limiting their ability to scale up.

AA Advisors are proud supporters of the Rose Review and in particular The Council for Investing in Female Entrepreneurs which was established as a response to initiative no 3 of the Review.  The Council is sponsored by HM Treasury. Alexandra Daly, Founder & CEO of AA Advisors acts as co-chair for the Council, whose principle goal is to encourage UK-based institutional and private investors to further support and invest in female entrepreneurs.

AA Advisors assisted in originating the Council which is comprised from some of the UK’s finance, investor and business community. All are thought leaders and pioneers in the space for funding to female entrepreneurs. Members include; AA Advisors, Astia, Atomico VC, BP Ventures, British Business Bank/British Patient Capital, BVCA,  Coutts/NatWest, Diversity VC, Goldman Sachs, JP Morgan, KPMG UK, Morgan Stanley, Northern Trust, Pollen Street Capital, Schroders, IH International Advisors Ltd., Simmons & Simmons and UBS.

The Council has meets quarterly and has set up three individual workstreams through which they will drive the Council’s agenda.

Please contact us for further details.

In the Media:


The Alison Rose Review of Female Entrepreneurship

- Female founders built more new businesses last year than ever before.

- The Rose Review expanded the support that we offer to make sure that female entrepreneurs can get the backing and finance they need to thrive.

- In 2022, women in the UK established over 150,000 new companies – more than twice as many as in 2018, before the Rose Review was launched.

Alexandra Talking at the Treasury Committee

Subject Matters Include:

- The entrepreneurial gender gap specifically in private markets with regards to access to finance

- Realising the economic potential of female entrepreneurs in the UK

- £250 billion of value that could be unlocked if women started and scaled businesses at the same rate as men

- Research led by Alison Rose of NatWest celebrates resilience and entrepreneurialism of women founders – including social entrepreneurs, yet one critic says pace of change is still too slow.