The key to successful capital raising is meticulous preparation. AA Advisors exercises the following steps to produce the best possible asset raising results.
1. Pre-Marketing
We analyse LP requirements, assess the GP peer group, distill the relevant information and support with identifying the optimal point of entry for distribution based on this information.
2. Mapping
The AA team draw on their extensive network in order to build a comprehensive map of the appropriate LPs for the specific opportunity.
3. OUtreach
We contact the relevant LPs, introduce the strategy and share marketing materials as appropriate. We then seek to arrange introductory video calls or in-person meetings with the GP.
4. LP Meetings
AA Advisors organises conference calls and concentrated marketing trips. We endeavour to schedule meetings with LPs at the most suitable time of year with regards to their allocation criteria and available dry powder.
5. Due Diligence and Commitment
AA Advisors is available to assists in all aspects of the due diligence process including distribution of fund materials, referencing, coordination of onsite GP visits and operational investment meetings. We then follow up on all correspondence right up to the commitment stage. We assist GPs in research and monthly report distribution.
6. Investor Relations
AA Advisors has dedicated IR personal who focus entirely on the circulation and sharing of relevant fund updates and information to LPs, both from a pre and post-raise perspective.