Alexandra Daly


Managing Director

Alexandra Daly founded AA Advisors in 2007 and has been raising capital in the alternatives industry for the last 15 years.

Prior to launching her own firm, Alexandra worked at the Man Group where she cross-sold the firm’s multi-manager platforms, fund of funds businesses and investment services capabilities to European and UAE institutions, sovereign wealth funds, and family offices.

Before joining Man Group, Alexandra worked at J.P. Morgan in  the derivatives products group. Alexandra covered European and Swiss insurance companies.

Alexandra started her career at Morgan Stanley based in London as a member of the Fixed Income and Money Markets division.

Alexandra speaks to most of the large institutional investors and advisors in the UK, Scandinavia, Switzerland, and the Middle East.

Alexandra serves on an APPG group in parliament (Across Party Politics Group) concerning access to finance and women in enterprise.

Rhys Howell

Senior European Marketer

Rhys Howell raises assets across Europe from a mainly institutional and family office investor base.

Rhys attended Newcastle University where he read Economics and Geography



Joshua Fenttiman

Investment Analyst

Joshua Fenttiman analyses clients and matches their strategy and asset allocation with the needs of our investor base. Specialises in Hedge Funds and Private Equity firms. 

Joshua graduated from Edinburgh University with an MA in Economics and Economic history, while at university he operated numerous companies in the fintech and luxury retail sphere.

Madilean Coen



Madilean Coen began her 20 year career at Prudential Securities working in the futures and commodities division. In 2000, she joined Scudder Investments in London as Regional Sales Director for Europe and the Middle East to expand the distribution. Following the merger between Scudder Investments and Deutsche Bank, she became the Head of European Retail Distribution for Deutsche Asset Management.  
Shas held senior asset management positions including Co-founder of Blacksquare Capital and the Head of Distribution, Asset Management, for Jefferies International specialising in the distribution of UCITS funds to private banks, family offices and pension funds. As a consultant for AA Advisors, Madilean focuses on managed futures, hedge fund and liquid retail fund distribution strategies.




George Beale

 Real Estate Marketer

George Beale specialises in the capital raising efforts from absolute return investors, predominantly family offices throughout Europe. 

Prior to AA Advisors George has been working in real estate for over 3 years and has a comprehensive knowledge of the industry.